privacy policy

Last updated: 8 August 2026

222 The Label (“222 The Label”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit or make a purchase through https://222thelabel.com (the “Website”), contact us, or otherwise interact with us.

By using our Website, you acknowledge that you have read and understood this Privacy Policy.

1. Who we are

222 The Label is an Australian online retail business.

For privacy-related questions or requests, you can contact us using the details provided in the Contact Us section below.

2. What personal information we collect

The personal information we collect depends on how you interact with us. This may include:

  • your name;
  • billing and shipping address;
  • email address;
  • telephone number;
  • payment and transaction information;
  • details about products you purchase, return or enquire about;
  • account information if you create an account;
  • information you provide when contacting us or communicating with us;
  • your preferences and information you provide when subscribing to marketing communications;
  • information relating to promotions, competitions or giveaways you participate in;
  • your IP address;
  • browser and device information;
  • approximate location information;
  • information about how you use and interact with our Website; and
  • other information you voluntarily provide to us.

We generally do not collect sensitive information unless it is reasonably necessary for our functions or activities and permitted or required by law.

3. How we collect personal information

We may collect personal information:

  • directly from you when you place an order;
  • when you create or use an account;
  • when you subscribe to our mailing list;
  • when you contact us;
  • when you submit a form or otherwise communicate with us;
  • when you participate in a promotion or competition;
  • automatically when you browse or use our Website; and
  • from third-party service providers that assist us in operating our business.

Where reasonably practicable, we will collect personal information directly from you.

4. How we use personal information

We may collect, hold, use and disclose your personal information for purposes including:

  • processing and fulfilling your orders;
  • processing payments;
  • arranging shipping and delivery;
  • managing returns, refunds and exchanges;
  • communicating with you about your orders or enquiries;
  • providing customer support;
  • operating, maintaining and improving our Website and business;
  • personalising your experience with our Website;
  • sending marketing communications where permitted by law and in accordance with your preferences;
  • administering promotions, competitions and giveaways;
  • analysing Website traffic and usage;
  • detecting and preventing fraud, abuse, security incidents and other unlawful activity;
  • complying with our legal and regulatory obligations; and
  • other purposes that are reasonably necessary for our business or that you have otherwise consented to.

We will not use your personal information for purposes that are unrelated to the purposes described above unless permitted or required by law.

5. Marketing communications

If you subscribe to receive marketing communications from us, we may send you information about our products, collections, promotions, launches, offers and other updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in the relevant email or by contacting us.

Even if you opt out of marketing communications, we may still contact you where necessary for transactional or service-related purposes, such as information about an order you have placed.

6. Shopify and third-party service providers

Our online store is powered by Shopify. Shopify provides the e-commerce platform that allows us to sell our products and process your orders.

When you use our Website or place an order, your personal information may be collected, stored or processed by Shopify in accordance with Shopify's own privacy practices.

We may also use third-party service providers to help us operate our business, including providers for:

  • payment processing;
  • shipping and delivery;
  • website hosting and technology;
  • analytics;
  • advertising and marketing;
  • email and SMS communications;
  • fraud prevention and security;
  • customer support; and
  • other business functions.

These providers may have access to personal information where reasonably necessary to provide services to us.

7. Payments

Payments made through our Website may be processed by third-party payment providers.

We generally do not receive or store your complete payment card details. Payment information is handled by the relevant payment provider in accordance with its own privacy policy and security practices.

8. Cookies and analytics

We and our service providers may use cookies, pixels, tags and similar technologies to operate our Website, remember preferences, understand how visitors use our Website, measure performance and support advertising and marketing activities.

These technologies may collect information such as your IP address, browser type, device information, pages viewed, links clicked and interactions with our Website.

We may use analytics and advertising services, such as Google or Meta, where applicable to our business.

You can adjust your browser or device settings to control certain cookies. Disabling cookies may affect the functionality of some parts of our Website.

9. Disclosure of personal information

We may disclose personal information to third parties where reasonably necessary for the purposes described in this Privacy Policy.

These parties may include:

  • Shopify and other technology providers;
  • payment processors;
  • postal, courier and delivery providers;
  • website, hosting and IT service providers;
  • marketing, advertising and analytics providers;
  • email and customer communication providers;
  • professional advisers, such as accountants, lawyers and insurers;
  • government authorities, regulators or law enforcement where required or authorised by law; and
  • other parties where you have consented or where disclosure is otherwise permitted or required by law.

We do not sell your personal information for money.

10. Overseas disclosure

Some of our service providers may be located outside Australia or may store or process personal information outside Australia.

For example, Shopify and other technology, payment, analytics, advertising or marketing providers we use may operate internationally.

Where required by applicable Australian privacy law, we will take reasonable steps to ensure that overseas recipients handle your personal information appropriately.

11. Data security

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

Security measures may include access controls, secure technology systems and the use of reputable third-party service providers.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. We cannot guarantee the absolute security of your personal information.

12. How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide our services, maintain business and transaction records, resolve disputes, prevent fraud and comply with legal, accounting and regulatory obligations.

When personal information is no longer reasonably required, we will take reasonable steps to securely destroy or de-identify it, where appropriate and permitted by law.

13. Accessing and correcting your personal information

You may request access to personal information we hold about you.

You may also ask us to correct personal information that is inaccurate, incomplete or out of date.

We will generally respond to access or correction requests within a reasonable period and in accordance with applicable privacy laws.

To make a request, please contact us using the details below.

We may need to verify your identity before providing access to or making changes to personal information.

14. Privacy complaints

If you believe that we have mishandled your personal information or breached applicable privacy laws, you can contact us using the details below.

We will take your complaint seriously and will investigate and respond to it within a reasonable period.

If you are not satisfied with our response, or if you believe your complaint has not been adequately addressed, you may be able to contact the Office of the Australian Information Commissioner (OAIC).

You can find further information about making a privacy complaint at:

https://www.oaic.gov.au/privacy/privacy-complaints

15. Children's privacy

Our Website is not directed towards children.

We do not knowingly collect personal information from children where doing so is prohibited by applicable law. If you believe that a child has provided us with personal information, please contact us so that we can consider appropriate action.

16. Third-party websites

Our Website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of those websites before providing them with your personal information.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, services or legal obligations.

When we update this Privacy Policy, we will publish the revised version on our Website and update the “Last updated” date above.

18. Contact us

If you have a question about this Privacy Policy, want to access or correct your personal information, or wish to make a privacy complaint, please contact us through the contact details provided on our Website.

222 The Label
Website: https://222thelabel.com
Email: twotootrue222@gmail.com

We will take reasonable steps to respond to privacy enquiries and complaints within a reasonable period.